Strategy Consulting renewable energies - Apricum GmbH


Specialist business model design to create growth and profitability

Strategic advisory at Apricum

New entrants and established players

We have the experience, knowledge, tools and network to help our clients make important strategic decisions about how and where to grow their business. Our tailored strategies and business models enable our clients to unlock attractive new markets for their technologies and services. Whether a complete strategy development and implementation is required or just one stage from the recommended approach is needed, our services are modular and customized to our clients’ needs – call us to discuss your individual requirements.

New entrants

We offer a full range of services to help clients enter the renewable energy industry, including an analysis of the market, technology and business environment and the development and assessment of strategic options, creation of a suitable business model and a partnering strategy if required. Our team has the experience and expertise required to help companies enter new markets, supporting the client all the way until the launch of business activities in the target market.

Corporate strategy
  • Value chain screening
  • Market screening and assessment
  • Technology selection
  • Feasibility studies
  • Business model/plan
  • Partnering strategy

Established players

For companies already active in renewables, there are many paths to growth. Whether through vertical integration (an enhanced position in the value chain), internationalization (extending into high growth, emerging markets), an improved distribution strategy, or new product development (designing innovative concepts for products and services), we offer a compelling value proposition to our clients through our in-depth emerging market knowledge and renewable energy technology expertise.

  • Strategy review and repositioning
  • Value chain/portfolio strategy
  • Business model/plan
  • Global market screening
  • Site selection
  • Go-to-market
  • Local business support
Marketing & sales
  • Customer preference and requirement analysis
  • Distribution strategy
Product development
  • R&D roadmap development
  • Value modeling and pricing strategy
  • Product design
Florian Haacke discusses Apricum's approach in the renewable energies industry

“In the face of shrinking margins, product innovation is high on the list of every company in the highly competitive solar materials industry. There are millions to be made, but there are also millions to be lost without thorough evaluation and preparation for new products.”

Florian Mayr discusses Apricum's approach in the renewable energies industry

“There’s a lot at stake when expanding into new geographic markets – it requires a carefully considered approach to ensure growth not just for now but for the future. We take the responsibility seriously, delivering a meticulous and comprehensive internationalization strategy tailored to the client’s needs.”

Strategy consulting testimonials

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