Strategy Consulting renewable energies - Apricum GmbH


Specialist business model design to create growth and profitability

Strategic advisory at Apricum


New entrants and established players

We have the experience, knowledge, tools and network to help our clients make important strategic decisions about how and where to grow their business. Our tailored strategies and business models enable our clients to unlock attractive new markets for their technologies and services. Whether a complete strategy development and implementation is required or just one stage from the recommended approach is needed, our services are modular and customized to our clients’ needs – call us to discuss your individual requirements.

New entrants

We offer a full range of services to help clients enter the renewable energy industry, including an analysis of the market, technology and business environment and the development and assessment of strategic options, creation of a suitable business model and a partnering strategy if required. Our team has the experience and expertise required to help companies enter new markets, supporting the client all the way until the launch of business activities in the target market.

Corporate strategy
  • Value chain screening
  • Market screening and assessment
  • Technology selection
  • Feasibility studies
  • Business model/plan
  • Partnering strategy

Established players

For companies already active in renewables, there are many paths to growth. Whether through vertical integration (an enhanced position in the value chain), internationalization (extending into high growth, emerging markets), an improved distribution strategy, or new product development (designing innovative concepts for products and services), we offer a compelling value proposition to our clients through our in-depth emerging market knowledge and renewable energy technology expertise.

  • Strategy review and repositioning
  • Value chain/portfolio strategy
  • Business model/plan
  • Global market screening
  • Site selection
  • Go-to-market
  • Local business support
Marketing & sales
  • Customer preference and requirement analysis
  • Distribution strategy
Product development
  • R&D roadmap development
  • Value modeling and pricing strategy
  • Product design
Florian Haacke discusses Apricum's approach in the renewable energies industry
“In the face of ever improved cost-performance ratios, product innovation is high on the list of every company in the solar and battery materials industry. There are literally millions to be made, but there are also millions to be lost without thorough market knowledge and evaluation of innovative material and component strategies.”
Florian Mayr discusses Apricum's approach in the renewable energies industry
“There’s a lot at stake when defining the strategy to achieve a company’s overall aim. Through our unique combination of market insights, technological know-how and financial capabilities, we enable our clients to make the right strategic decisions to successfully participate in the growth of the cleantech segment.”

Strategy consulting testimonials


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